Resource Center

Jury Research Insights

How real people hear cases — practical articles on focus groups, mock trials, case-theme testing, and participant recruitment for litigation teams.

Jury Research Fundamentals

Where Jury Research Fits in Litigation Preparation

How litigation research adds perspective at each stage of a case: early assessment, discovery, mediation prep, and trial — and why earlier research helps more.

September 9, 2026

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Participant Recruitment

Recruiting Jury Research Participants Nationwide: Geography, Demographics, and Venue

Why geography shapes jury research, how nationwide focus group recruitment matches participants to the relevant market, and what remote sessions make possible.

September 2, 2026

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Case Themes & Communication

Testing Case Themes Before Trial: How Litigation Teams Use Research

How litigation teams test case themes: competing narratives before matched focus groups, signals a theme is working or failing, and iterating before trial.

August 26, 2026

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Case Themes & Communication

Why Jurors Find Cases Confusing (and How to Spot It Before Trial)

Jargon, tangled timelines, and unanchored numbers confuse jurors more than complexity does. How jury research surfaces comprehension problems before trial.

August 19, 2026

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Legal Focus Groups

Designing an Effective Legal Focus Group: Structure, Stimuli, and Questions

How to design a legal focus group that produces insight, not noise: balanced presentations, neutral questions, sequencing, stimuli, and moderation.

August 12, 2026

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Participant Recruitment

How Participants Are Recruited for Legal Focus Groups and Mock Juries

How legal focus group participants are recruited: panels, targeted outreach, conflict screening, community matching, and the red flags of careless recruiting.

August 5, 2026

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Jury Research Fundamentals

What Can Attorneys Learn From a Mock Jury?

Mock juries reveal how people reason through a case — the facts they latch onto, where narratives lose them, and how teams turn those observations into trial preparation.

July 29, 2026

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Jury Research Fundamentals

Mock Trial vs. Focus Group: Which Research Method Fits Your Case?

Mock trial or focus group? Compare format, group size, timing, and what each method teaches a trial team — plus how attorneys sequence the two before trial.

July 22, 2026

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Legal Focus Groups

How Do Legal Focus Groups Work? What Attorneys Should Expect

A start-to-finish walk-through of legal focus groups for attorneys: research questions, recruiting, the moderated session, formats, and deliverables.

July 15, 2026

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Jury Research Fundamentals

What Is Jury Research? A Practical Guide for Litigation Teams

What jury research is, how legal focus groups, mock trials, and theme testing differ, what the research can and cannot answer, and when litigation teams use it.

July 8, 2026

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